Martin FerrandMar 92 minBuilding Meaningful Customer RelationshipsThe original model of social-media engagement for commercial purposes was the “one night stand”. The goal was to attract a user’s...
Martin FerrandMar 22 minReaching out with hashtags and contentMarketing products and services on the Internet, especially social-media platforms like Instagram, can be confusing and exasperating....
Martin FerrandFeb 232 minSponsored Posts to gain followers?For all the talk about social media reaching millions of viewers, these platforms are based on intimate conversation between individuals...
Martin FerrandFeb 162 minAcross The MetaverseDiscussions of the Metaverse have been filling the blogs and newsletters in recent months, in most cases heralding (or decrying) the...
Martin FerrandFeb 92 minThe essentials to produce a successful Instagram Reels video.The future of Instagram lies in “reels”, their term for short videos. While modern digital devices enable a user to shoot, edit, and...
Martin FerrandFeb 22 minMassive Change coming soon on Instagram.IG Reinvents Itself As A Video Platform! Instagram, the social-media platform for users too cool for Facebook but too old for TikTok, is...
Martin FerrandNov 11, 20211 minInterview of the week - Kohei, Founder of kohei.island.co.Interview of the week: What is a green entrepreneur? Every week one of our clients will share their vision of sustainable...
Martin FerrandOct 19, 20212 minWhat is Digital Marketing and why do you need it more than ever!On hearing the term "digital marketing", many people think of an advertisement crashing into a favorite youtube video, forcing them to...
Martin FerrandOct 4, 20212 minTEAM WND - Portrait of the week - The Assistant Manager.Aviola is an ambitious young entrepreneur and the Assistant Manager of WND, in charge of the development of the company for the...
Martin FerrandSep 29, 20213 minInterview of the week - Morgan Cousin, Co-Founder of M&C Asia and Seafood Society HK.Interview of the week: What is a green entrepreneur? Every week one of our clients will share their vision of sustainable...