Martin Ferrand
Building Meaningful Customer Relationships
The original model of social-media engagement for commercial purposes was the “one night stand”. The goal was to attract a user’s...
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Martin Ferrand
- Mar 2
- 2 min
Reaching out with hashtags and content
Marketing products and services on the Internet, especially social-media platforms like Instagram, can be confusing and exasperating....
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Martin Ferrand
- Feb 23
- 2 min
Sponsored Posts to gain followers?
For all the talk about social media reaching millions of viewers, these platforms are based on intimate conversation between individuals...
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Martin Ferrand
- Feb 16
- 2 min
Across The Metaverse
Discussions of the Metaverse have been filling the blogs and newsletters in recent months, in most cases heralding (or decrying) the...
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Martin Ferrand
- Feb 9
- 2 min
The essentials to produce a successful Instagram Reels video.
The future of Instagram lies in “reels”, their term for short videos. While modern digital devices enable a user to shoot, edit, and...
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Martin Ferrand
- Feb 2
- 2 min
Massive Change coming soon on Instagram.
IG Reinvents Itself As A Video Platform! Instagram, the social-media platform for users too cool for Facebook but too old for TikTok, is...
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Martin Ferrand
- Nov 11, 2021
- 1 min
Interview of the week - Kohei, Founder of kohei.island.co.
Interview of the week: What is a green entrepreneur? Every week one of our clients will share their vision of sustainable...
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Martin Ferrand
- Oct 19, 2021
- 2 min
What is Digital Marketing and why do you need it more than ever!
On hearing the term "digital marketing", many people think of an advertisement crashing into a favorite youtube video, forcing them to...
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Martin Ferrand
- Oct 4, 2021
- 2 min
TEAM WND - Portrait of the week - The Assistant Manager.
Aviola is an ambitious young entrepreneur and the Assistant Manager of WND, in charge of the development of the company for the...
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Martin Ferrand
- Sep 29, 2021
- 3 min
Interview of the week - Morgan Cousin, Co-Founder of M&C Asia and Seafood Society HK.
Interview of the week: What is a green entrepreneur? Every week one of our clients will share their vision of sustainable...
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